Trauma is not one of life’s more enjoyable experiences. It’s deeply disturbing and can impact those who come face to face with it for their entire lives. Given the gravity, it’s important to be careful how we communicate about trauma. We tend to do a poor job talking...
Like in all effective communications, a critical principle when communicating about trauma is to know your audience.“Crisis management is at heart an individual challenge.”- James Lee Witt, FEMA Director 1993-2001We all look at a crisis from our own world view. So,...
Crisis communications is complex – there are many steps to the process. Here we are talking about how to craft the message once you’ve identified the layers of audiences to communicate with. A crisis, like a bombing or a bridge collapse, is filled with...
It was an honor to work closely with crisis communications professionals at a Crisis Communications conference in Chicago this week. The theme: Navigating a crisis to protect your brand through storytelling. My task was to help these industry and government...
